Bitcoin: A Confusing Currency with the Potential of Amazon

Steve O'ConnorInfo

If you ask about bitcoin and digital currency, you might be met with a confused look. It may be because the currency is digital and doesn’t exist in a form you can hold in your hand. Or, some of the confusion may exist simply because it’s a new way to look at currency. Bitcoin is only one of several digital … Read More

How to Make Current Employees Brand Advocates

John SchottBusiness Operations

A business’s best untapped resource for its brand is its own employees. They make up the faces that customers associate with a brand, whether negatively or positively. So, businesses should put their employees at the forefront of satisfaction efforts so they will want to become brand advocates. Build Brand Loyalty Building brand loyalty among employees isn’t an easy task and … Read More