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Complex marketing strategies are becoming a thing of the past. Simplify your strategies to disseminate information faster, increase your small business’s productivity, and boost your online presence to continue to succeed in 2015.
Your Restaurant and Search Engine Optimization
Web presence is essential in today’s online marketing and search engine optimization directly links potential customers to your business. Restaurant owners should invest in local search engine optimization in order to target a relevant audience in your area.
Your Restaurant’s Online Reputation in the Age of the Internet
Fraudulent online reviews of restaurants are becoming even more widespread with the growing popularity of social websites. Paying for positive reviews may seem like a good strategy to manage your online reputation, but here’s why you should resist that temptation.
Profit Margins for Restaurants Growing: Will this Increase Continue?
Since 2008, profit margins in restaurants have grown consistently, but this increase is never guaranteed. With food and labor costs on the rise, how can you prevent your margins from eroding without losing your customer base?
Your Restaurant and Mobile Marketing: A New Age of Customer Engagement
The instantaneous nature of texting and the average person’s need to be attached to a mobile device makes mobile marketing a viable option to increase traffic in your restaurant, drive up revenues, and find new customers while keeping old ones.
The Daily Deal – Friend Or Foe Of The Small Business?
Groupon. LivingSocial. Gilt Groupe. There are few advertising options that garner as much praise and poison at the daily deal provider. They’re heralded as traffic generators in one breath, and small business destroyers in the next. What is their attraction? The most obvious benefit to the daily deal is traffic generation. Overall, almost 80 percent of daily deal traffic comes … Read More
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